Blog
Field notes from building and running Magento and Shopify stores: upgrades, performance, migrations, our own extensions and the decisions that sit behind them.
Magento 8 min read
Buy when the requirement is common and a well-built extension fits your processes. Build when the logic is unique to your business or ties into your own systems. Here is how to tell the difference.
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E-commerce strategy 21 min read
What the published data says about social login: how often it is used, which providers win, how passkeys and in-app browsers change the picture, and what that means for a Magento store.
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Magento extensions 21 min read
Where to create each sign-in app, which callback URL and scopes to use, what each provider charges or reviews, and where the keys go in the Magento admin.
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E-commerce strategy 8 min read
A clear brief is what makes agency quotes comparable. What to put in it, what to ask, the red flags to watch for and a one-page template to copy.
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Magento 8 min read
Hyvä makes a Magento storefront lighter and easier to change, but it is a rebuild. Here is what it replaces, what it costs and how to decide.
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Shopify 8 min read
Checkout Extensibility replaces checkout.liquid with extensions, Functions, branding settings and pixels. What each piece does, and how to plan the move.
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Magento 8 min read
What LCP, INP and CLS measure, the usual reasons a Magento store fails them, and the fixes to make first, starting with the full-page cache.
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E-commerce strategy 8 min read
Traffic lost in a platform move is usually lost to missing redirects, dropped metadata and launch-day mistakes. Here is how to carry your rankings across.
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Magento 8 min read
A practical plan for a Magento 2.4.x upgrade: what to audit first, how to rehearse it on staging, what to test and how to go live with a rollback you trust.
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