How to brief an e-commerce agency (and get quotes you can compare)
A clear brief is what makes agency quotes comparable. What to put in it, what to ask, the red flags to watch for and a one-page template to copy.
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Insights
Notes from the engine room
Field notes from building and running Magento and Shopify stores: upgrades, performance, migrations and the decisions that sit behind them.
Hyvä vs Luma: is rebuilding your Magento front end worth it?
Hyvä makes a Magento storefront lighter and easier to change, but it is a rebuild. Here is what it replaces, what it costs and how to decide.
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Shopify Checkout Extensibility: what replaced checkout.liquid
Checkout Extensibility replaces checkout.liquid with extensions, Functions, branding settings and pixels. What each piece does, and how to plan the move.
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Core Web Vitals for Magento stores: where the time actually goes
What LCP, INP and CLS measure, the usual reasons a Magento store fails them, and the fixes to make first, starting with the full-page cache.
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Replatforming without losing rankings: an SEO migration checklist
Most traffic lost in a platform move is lost to missing redirects, dropped metadata and launch-day mistakes. Here is how to carry your rankings across.
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Magento 2 upgrade checklist: how to plan a 2.4.x upgrade
A practical plan for a Magento 2.4.x upgrade: what to audit first, how to rehearse it on staging, what to test and how to go live with a rollback you trust.
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